norsk norsk&engelsk / norwegian&english

Course Description SMF2062 - Marketing (2005/2006)

LevelUndergraduate
ECTS Credits5
DurationSpring
LanguageNorwegian
Prerequisite(s) 
Aim

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.

Content

- The content of Marketing
- Strategy and Market Planning
- Consumer- and Business Behaviour
- Market Segments and Market Targets
- Market Research
- Product Development
- Logistics
- Pricing
- Market Communication and Sales
- E-Marketing
- Case-studies

Study MethodsLectures, Group Works, Tutoring
AssessmentWritten Exam, 4 hours
Grading SystemAlphabetical Scale, A (best) - F (fail)
Course RequirementsCases must be approved before taking the exam