norsk norsk&engelsk / norwegian&english

Course Description SMF2071 - Entrepeneurship (2005/2006)

LevelUndergraduate
ECTS Credits5
DurationAutumn
LanguageNorwegian
Prerequisite(s) 
Aim

The student should after completion of the course:
- Be familiar with the law and regulation in establishing and manage a company.
- Choose and register a company.
- Make the necessary market analysis.
- Be capable of using economic and marketing tools.
- Be able to submit budgets and manage economic control.
- Be familiar with marketing concepts.
- Demonstrate the ability to manage a company.

Content

Financial sources, public loan and support.
Customer needs and market potential.
Present and future market analysis.
Marketing plan, competition, segments and positioning.
Market strategy, product/service, price, place, promotion.
Organization
Profit evaluation, income and cost analysis, financing, investment and budgets.

Study MethodsLectures, Group Works, Meeting(s) / Seminar(s), Tutoring
AssessmentReport must have been approved by lecturer before oral presentation of business plan.The grade is based on report and presentation.
Grading SystemAlphabetical Scale, A (best) - F (fail)
Course RequirementsReport(s)
Oral presentation of business plan.